Not Every Holiday Is for Sales: Your 2026 Holiday Playbook
A realistic guide for professionals who want campaigns that work—not campaigns that just fill the calendar. TL;DR: Not every holiday deserves a campaign. Some dates convert,
Tag: direct mail marketing
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Your 2026 Marketing Strategy: Less Generic Content, More Clients
TL;DR: 2026 doesn’t require more content; it requires intentional content that moves a client toward a decision. Less volume, more clarity. More visibility into your
The ROI Reckoning: Direct Mail in the Age of Rising Costs
New here? This is Post #3 in our series The Great Reversal — How the Digital Age Lost Trust (and What Comes Next).Start with Post #1 — The
The Last Channel People Believe (Even if They Don’t Know Why)
New here? This is Post #3 in our series The Great Reversal — How the Digital Age Lost Trust (and What Comes Next).Start with Post #1 — The
What We Learned from OEP 2025: How Financial Advisors Can Start Building Next Year’s Strategy Now
tl;dr: The strongest Open Enrollment 2026 campaigns will come from advisors who start planning now; not in September. At Plum, we help financial professionals turn