Marketing Letters: Dos and Don’ts for Writing to Your Clients
Need to write a letter to your clients? Whether you’re crafting a one-time message or building a series of marketing letters, make sure you come
Tag: direct mail marketing
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How to Establish Customer Trust in Your Direct Marketing
TL;DR:Trust isn’t built overnight, especially in marketing. Consumers are more skeptical than ever, but direct mail continues to stand out as one of the most
Super Bowl Ads vs. Direct Mail Ads
The average cost for a 30-second spot in Super Bowl 51 was $5 million, but you don’t need to spend big bucks when direct mail
How to Measure Your Direct Mail Results
TL;DR: A direct mail campaign shouldn’t end when the postcards go out. Tracking your results is what turns mailing into marketing. With the right setup—promo
3 Direct Mail Campaigns With No Offer
Not every successful direct mail campaign needs a discount or a promo code.When mailboxes are full of “limited-time offers” and “act now” messages, genuine communication