Boost Occupancy & Revenue for your Assisted Living Community
Senior Living Industry
Compassionate Marketing Strategies that Build Trust, Drive Occupancy, and Strengthen Your Senior Living Community.
Navigating the intricate landscape of senior living and assisted care facilities requires finesse. Because of this, at Plum, we offer a comprehensive suite of specialized marketing services tailored specifically for the senior living industry. Additionally, with a keen understanding of the paramount importance of trust and credibility in this field, our solutions address the diverse needs of seniors and their families, highlighting your community’s unique qualities while ensuring compliance with stringent regulations.
As your marketing partner, we are ready to help you overcome these challenges and position your community as the preferred choice for those seeking the perfect home for their golden years. Let’s get started.
Resident Motivations
The decision to transition to a senior living community is deeply personal and emotionally charged. For this reason, this understanding is not just a cornerstone of our marketing strategy—it’s the bedrock upon which we craft exceptional marketing initiatives and foster lasting relationships.
At Plum, we ensure the foundation of your marketing strategy is crafted around the recognition of the intricate emotional drivers behind this life transition. Moreover, from prioritizing safety and wellness to nurturing vibrant social connections, every aspect of your marketing strategy should reflect your unwavering commitment to enhancing the quality of life for seniors and their families, instilling confidence and trust in your community.
When you partner with us, you can be rest assured that your marketing resonates authentically and meaningfully with potential residents and their loved ones, ultimately driving success and satisfaction for your senior living community.
Targeted Direct Mail Campaigns for Senior Living & Assisted Care Communities
With seniors being the most mail-friendly age group, direct mail presents a powerful opportunity to connect with your potential residents on a personal level.
At Plum, our tailored direct mail solutions are meticulously crafted to capture attention, spark curiosity, and encourage deeper consideration of your community among potential residents and their families.
Whether personalized invitations flooding mailboxes, enticing recipients to explore your senior living community through exclusive facility tours and in-person events, or vibrant brochures showcasing the unique features and highlights of your community, designed to inspire seniors who may be on the fence about making a move.
In addition, from targeted list curation based on demographics such as age, location, and income, to crafting compelling campaigns that resonate with your audience’s needs and aspirations, our consultants specialize in guiding you through every step of the process, ensuring the most successful outcome for your business.
Websites That Grow Your Community
Families researching senior living options want to feel confident in their choice.
Plum creates professional, custom websites that reassure potential residents and highlight the quality of care your facility provides. These websites also build strong connections with families. Our websites are designed to:
Enhance Usability: Simple navigation and accessible layouts for seniors with varying comfort levels with technology.
Create Transparency: Clear information on care options, amenities, services, pricing, and common questions.
Instill Trust: Testimonials and reviews from past residents and family members.
Boost Engagement: Clear calls-to-action that prompt visitors to book tours, request information, or contact your team.
We design modern, mobile-responsive websites with your branding and essential marketing tools. They collect leads, encourage visitors to stay, and convert traffic into inquiries. Your community deserves a strong online presence—and we help you build it.
Conversion-Optimized Landing Pages for Assisted Living Marketing Campaigns
Plum’s landing pages guide visitors through the key actions that help them engage with your community. Designed with precision, these pages increase conversions and strengthen both online and offline campaigns.
Unlike broad homepages, our landing pages are campaign-specific. This approach increases relevance and helps your audience feel understood. By removing distractions and focusing on essential actions, we create a comfortable experience that encourages visitors to take the next step.
With Plum’s targeted landing pages, you can expect a noticeable lift in lead generation and ROI. Ultimately, these pages help you build meaningful connections with future residents and their families, supporting the long-term success of your community.
Marketing Solutions
That Work
Plum provides the comprehensive marketing services needed to get more leads and more business for your senior living community. From creative design and branding services to online advertising, we strategize to reach your target audience with the right message to influence action.