Love is in the air—what have you done lately to show that special someone your appreciation? We’re not talking about your significant other or your mom. We’re talking about your loyal customers—the ones who’ve chosen you over competitors, paid for your services, and helped your business grow.
You don’t need to send them love letters for Valentine’s Day, but a thoughtful gift can go a long way. It shows that you care, and every time they use or see that gift, they’ll remember your business.
Gifting also helps you win new clients. A small gesture can showcase your thoughtfulness and integrity—qualities that set you apart in a crowded market. When a lifetime client can bring in thousands in revenue, investing in a meaningful gift is simply smart business.
Here are four client gift ideas that will make your business stand out this Valentine’s Day.
1. Cookies
Nothing sweetens a day like a box of cookies. Attach a short, personal note, and you’ll brighten your client’s day while reminding them why they chose your company in the first place.
Plum offers a cookie package as a creative marketing campaign. You can customize the branding, choose the cookie type, and include a branded letter. It’s a delicious way to make a lasting impression on prospects and clients alike.
2. Gift Cards
Gift cards are simple, effective, and always appreciated. The key is personalization. Give an athlete a card to a sporting goods store or send a restaurant card to your food-loving client. Have a client with pets? A pet supply store card will mean more than another coffee shop voucher.
A gift card also increases the chance your mail gets opened—it feels like it has something valuable inside. Choose from a wide selection at Giftcards.com, where you can even send e-gift cards for instant delivery. The best part? You control the budget.
3. Custom Office Supplies
Personalized gifts show sincerity, not salesmanship. Add your client’s name or company logo to items like notepads, pens, or sticky-note holders. Thoughtful customization makes your gesture memorable.
We love these notecards with matching envelopes on Amazon—elegant and useful. Or try these illustrated notepads from Etsy. They’re unique, practical, and personal.
4. Gift Baskets
Gift baskets remain a timeless business gift. Whether it’s a fruit arrangement or a coffee and tea basket, the variety ensures recipients find something they enjoy. In offices, baskets can be shared—spreading your goodwill to more people.
Never Underestimate the Power of a Gift
A thoughtful gift does more than say “thank you.” It reminds clients that your company values them and gives potential clients a glimpse of the care they can expect from you.
For more creative ideas and expert insights, explore the Plum blog.
Happy Valentine’s Day!
Bonus Tip: Build Long-Term Loyalty with a Rewards Program
A Valentine’s gift is a great start—but what happens after the cookies are gone? Turn one-time gestures into lasting relationships with an ongoing rewards program.
At Plum, we created Plum Points to reward repeat marketing efforts that drive results. It’s our way of saying thank you while keeping the partnership strong.
Because client appreciation shouldn’t end on February 14th.
Love,
Plum Direct Marketing
