We all know the direct mail marketing strategy playbook by now. Personalize everything, integrate with digital, measure ROI down to the last decimal—it’s marketing 101, right? But what if the strategies we’ve been taught to swear by aren’t always as foolproof as they seem? Welcome to our “Unconventional Truths in Direct Mail Marketing” series, where … Continue reading Unconventional Truths in Direct Mail Marketing: Questioning What We Think We Know