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TL;DR Long-Term Care Awareness Month isn’t just about selling (even though that’s your goal); it’s about leading the conversation your clients are already having in private, to offer your services the correct
TL;DR Clients don’t avoid estate planning because they don’t care — they avoid it because the industry makes it sound stressful. Reframing it as financial
Why real independence requires a support system, and what that actually looks like in a service-based business. You’re not lazy. You’re overloaded. And if you’re
