Paper With Purpose: How Direct Mail Can Build Belief-Driven Brands
Article Nine of the Juneteenth Series — Belief Sells: The New Rules of Identity-Driven Marketing Your client’s inbox is full of noise. Their phone? Constant
Tag: Juneteenth Marketing
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Marketing Without Boxes: Rethinking Audience Segmentation Through Identity Work
Article Seven of the Juneteenth Series — Belief Sells: The New Rules of Identity-Driven Marketing The spreadsheet says: Age: 34–49 Homeowner Dual-income Tech-savvy “Ethnically diverse”
Rethinking Masculinity: What Brands Miss When They Market to Men
Article Six of the Juneteenth Series — Belief Sells: The New Rules of Identity-Driven Marketing Masculinity doesn’t need fixing. But Marketing Might. For too
High Stakes Storytelling: What Bozoma Saint John Teaches Us About Risk, Grace, and Control
Article Five of the Juneteenth Series. Belief Sells: The New Rules of Identity-Driven Marketing Here’s a harsh truth for anyone still clinging to their “About
Presence-as-Strategy: The Overlooked Power Move in Executive Branding
Article Four of the Juneteenth Series — Belief Sells: The New Rules of Identity-Driven Marketing There’s a generation of professionals still trying to market themselves