Black Friday Broke Urgency (and Why Real Decisions Don’t Need a Countdown Timer)
TL;DR Black Friday trained people to treat every decision like a flash sale, and to distrust anyone who pushes them toward it. “Last chance,” “limited
Tag: insurance marketing
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Opting Out of the Frenzy: A Black Friday & Cyber Monday Strategy for Trust-Based Brands
TL;DR Black Friday and Cyber Monday reward whoever yells the loudest. But trust-based brands, senior living, financial advisors, insurance agencies, real estate firms, don’t win
Marketing Without the Stress: 3 Ready-to-Send Email Templates for Open Enrollment 2025
This is Post #2 in our Open Enrollment for Health Insurance Series. New to this series? Start with Post #1 If you’re just joining our
A Medicare Open Enrollment Marketing Funnel Advisors Can Use to Help People Decide
TL;DR Most advisors try to fix Open Enrollment by adjusting their messaging, but messaging isn’t the real issue. The problem is an unclear funnel. Older
Legacy Isn’t a Buzzword: How to Market to Veterans with Respect and Relevance
TL;DR Every November, inboxes flood with patriotic graphics and hollow “thank you” posts. But veterans don’t need praise; they value purpose. If your marketing to