“This DEI Stuff Has Nothing to Do With My Growth Strategy”… and Other Expensive Myths
If you think DEI is irrelevant, check your revenue leaks. Let’s Start With the Excuse That’s Costing You “This DEI stuff has nothing to do
Tag: inclusive marketing
Intro Article: Welcome to the Plateau
A soft landing for high performers stuck in a silent stall. If you’re reading this, your growth might be stuck. You just haven’t noticed yet.
Marketing Without Boxes: Rethinking Audience Segmentation Through Identity Work
Article Seven of the Juneteenth Series — Belief Sells: The New Rules of Identity-Driven Marketing The spreadsheet says: Age: 34–49 Homeowner Dual-income Tech-savvy “Ethnically diverse”
Rethinking Masculinity: What Brands Miss When They Market to Men
Article Six of the Juneteenth Series — Belief Sells: The New Rules of Identity-Driven Marketing Masculinity doesn’t need fixing. But Marketing Might. For too
Empower, Engage, Excel: The Ultimate Guide to Marketing to Women in 2024
Curious about the secret sauce to marketing to women effectively in a sea of options? Trust me, it’s more than just putting a pink bow