Independence Means Ownership: Marketing to Freedom-Minded Clients
This post is part of our 4th of July marketing series. Real ideas for professionals who want to say something meaningful, not just post because
Tag: emotional marketing
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What the Most Successful Fourth of July Campaigns Have in Common
This post is part of our 4th of July marketing series. Real ideas for professionals who want to say something meaningful, not just post because
Marketing Without Boxes: Rethinking Audience Segmentation Through Identity Work
Article Seven of the Juneteenth Series — Belief Sells: The New Rules of Identity-Driven Marketing The spreadsheet says: Age: 34–49 Homeowner Dual-income Tech-savvy “Ethnically diverse”
Rethinking Masculinity: What Brands Miss When They Market to Men
Article Six of the Juneteenth Series — Belief Sells: The New Rules of Identity-Driven Marketing Masculinity doesn’t need fixing. But Marketing Might. For too
High Stakes Storytelling: What Bozoma Saint John Teaches Us About Risk, Grace, and Control
Article Five of the Juneteenth Series. Belief Sells: The New Rules of Identity-Driven Marketing Here’s a harsh truth for anyone still clinging to their “About