Plum Weekly Q&A: Back-to-School for Financial Professionals
Real Questions Financial Pros Are Asking This Season, and What to Do About Them Back-to-school isn’t just about kids. It’s a major emotional and financial
Tag: emotional marketing
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From Event-Based Planning to Moment-Based Influence
For Financial Pros Tired of Posting Into the Void Let’s not overcomplicate it – if your content strategy revolves around tax season, end-of-year checklists, and
If Your Marketing Only Talks About Money, You’re Missing the Point
Why emotional clarity, not performance stats, is what actually builds trust. Most financial advisors and service pros lead with numbers. Assets under management. Net worth.
The Core of Great Marketing Is Disruption. And AI Was Built to Avoid It
AI was designed to complete the pattern.You, on the other hand, were made to break it.That contrast is exactly what makes your message matter. Disruption
Financial FOMO Is Real. Here’s How to Avoid It This Summer
You’re scrolling. Beach pics. Boarding passes. Rooftop drinks. It looks like everyone’s on vacation. Truth is? Not everyone is. And many who are probably overspent