Can’t Stop Direct Mail
TL;DR:Direct mail works because it’s real, tangible, and hard to ignore—unlike the overstuffed inbox and ad-blocked web. Financial advisors and small business owners are finding
Tag: Direct Mail
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Are You Segmenting Correctly?
TL;DRSegmentation is the backbone of successful direct marketing. If you’re targeting the wrong people, you’re wasting money. To fix it: define clear and specific segments,
How to Measure Your Direct Mail Results
TL;DR: A direct mail campaign shouldn’t end when the postcards go out. Tracking your results is what turns mailing into marketing. With the right setup—promo