The ROI Reckoning: Direct Mail in the Age of Rising Costs
New here? This is Post #3 in our series The Great Reversal — How the Digital Age Lost Trust (and What Comes Next).Start with Post #1 — The
Tag: direct mail ROI
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How to Extend the Life of Your Direct Mail
TL;DR Direct mail works best when it doesn’t end up in the recycling bin right away. To extend the life of your campaigns, pair physical