When Inclusion Feels Awkward: How to Start Without Screwing It Up
A survival guide for smart professionals learning to listen. You’ve Done the Hard Part: You’re Paying Attention By this point, you’ve read the data.Your branding
Tag: DEI strategy
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Blind Spots: What the ‘Best in Class’ Keep Missing
Being an established pro or top performer doesn’t mean you’re seeing the whole picture. Let’s Talk About the Side Effects of Success You’ve built something
Ignore Inclusion, Ignore 40% of the Market: The Math Doesn’t Lie
If you love growth so much, maybe stop leaving it on the table. Let’s Talk Numbers, Not Feelings You might think inclusion is a nice
Your Ideal Client Might Not Look Like You (And That’s Why You’re Losing Them)
You’re not targeting a niche. You’re hiding in one. Let’s Get Uncomfortable You’ve built your business around a clear “ideal client.” They’re responsible. Professional. Probably
When Familiar Becomes Forgettable: Why stale messaging is quietly costing you clients
Let’s Start With a Reality Check You’ve worked hard to build a brand that feels consistent. Trustworthy. Familiar. But lately… something’s changed. Fewer clicks. Fewer