Email Marketing for Financial Advisors: 2025 Guide to Real Connection and ROI
TL;DR: In 2025, email marketing is still one of the smartest, most cost-effective ways for financial advisors to stay top of mind and build long-term
Tag: campaign optimization
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Are You Segmenting Correctly?
TL;DRSegmentation is the backbone of successful direct marketing. If you’re targeting the wrong people, you’re wasting money. To fix it: define clear and specific segments,
Super Bowl Ads vs. Direct Mail Ads
The average cost for a 30-second spot in Super Bowl 51 was $5 million, but you don’t need to spend big bucks when direct mail
How to Measure Your Direct Mail Results
TL;DR: A direct mail campaign shouldn’t end when the postcards go out. Tracking your results is what turns mailing into marketing. With the right setup—promo
3 Questions To Ask Before You Start Your Next Campaign
Planning your next direct mail marketing campaign? Plum wants to share a few tips to ensure that your direct mail doesn’t end up directly in the