The Trust Delusion — Why Brands Talk About It More Than They Practice
You shouldn’t talk about what’s broken, but you can’t fix what you won’t name. New here? This is Post #3 in our series The Great Reversal
Tag: branding
Continue Reading »
The Core of Great Marketing Is Disruption. And AI Was Built to Avoid It
AI was designed to complete the pattern.You, on the other hand, were made to break it.That contrast is exactly what makes your message matter. Disruption
5 Smarter Ways to Use AI Without Repeating What Everyone Else Is Saying
You’re Using AI to Be More Efficient, But It’s Actually Slowing You Down Let’s get one thing straight: AI isn’t the problem. How we use
Your Ideal Client Might Not Look Like You (And That’s Why You’re Losing Them)
You’re not targeting a niche. You’re hiding in one. Let’s Get Uncomfortable You’ve built your business around a clear “ideal client.” They’re responsible. Professional. Probably
When Familiar Becomes Forgettable: Why stale messaging is quietly costing you clients
Let’s Start With a Reality Check You’ve worked hard to build a brand that feels consistent. Trustworthy. Familiar. But lately… something’s changed. Fewer clicks. Fewer