Direct Mail & The Health Insurance Industry
Getting new clients in the health insurance industry is tricky because marketers have a short window which really only allows them one opportunity to connect
Tag: audience segmentation
Social Media: How to Turn Followers Into Customers
A Practical Guide for Small Businesses If you’ve been wondering how to turn social media followers into customers, you’re not alone.Plenty of small businesses and
Are You Segmenting Correctly?
TL;DRSegmentation is the backbone of successful direct marketing. If you’re targeting the wrong people, you’re wasting money. To fix it: define clear and specific segments,