What Is Retargeting Used For?
Retargeting helps businesses turn more website visitors into paying customers. Often, people visit your site, browse a product or service, and then leave without buying or taking any action. Those visitors are your warmest leads. They’ve already shown interest and engaged with your brand. All they need is a reminder to come back. That’s where retargeting makes the difference.
How Does Retargeting Work?
Retargeting begins with a small piece of code called a pixel. When you place the pixel on your website, it adds a hidden browser cookie to each visitor. If someone leaves without completing an action, like making a purchase or filling out a form, they’ll start seeing ads for your product or service while browsing other sites.
This acts as a personalized reminder, bringing them back with just one click. When the ad includes a special offer, such as a discount or free add-on, the likelihood of conversion rises even more. That extra nudge often turns interest into action.
What Types of Businesses Can Use Retargeting?
Most people associate retargeting with eCommerce, like when you see the same item you viewed on Amazon appear later in your social feed or on a news site. But service-based and B2B companies can also gain huge value from it.
If your sales cycle is long, you need to stay visible and build trust. Retargeting keeps your business top of mind and familiar, giving prospects another chance to act, whether that means booking a consultation, scheduling a service, or downloading an exclusive guide. It’s a smart way to keep your brand in front of those who already showed interest.
How Do I Start Retargeting?
You can build a retargeting campaign on several platforms. Google AdRoll is a popular option, but Facebook, LinkedIn, and Twitter also offer strong retargeting tools.
Start by using analytics to create a list of people who took specific actions on your site. Then, upload that list to your chosen ad platform and craft your campaign around your audience and goals.
If you’re not sure where to begin, Plum Direct Marketing can help. We’ll design a campaign tailored to your industry, audience, and objectives, so you can win back the visitors who slipped away.
Contact us today or call 1-800-992-9663 for a no-obligation consultation. Let’s bring your audience back. Ready to convert.
