TL;DR
This November, during Long-Term Care Awareness Month, skip the hard sell and lead with education. A single, well-executed in-person educational seminar, promoted through direct mail invitations with QR codes, personalized listings, and a RSVP landing page, can generate high-quality leads, build trust, and open real client conversations about legacy, care, and long-term financial security.
Why November Is the Right Time
Long-Term Care (LTC) isn’t just another insurance conversation; it’s emotional, family-driven, and tied to dignity and peace of mind.
That’s why Long-Term Care Awareness Month is the perfect window to start conversations clients usually avoid.
Most people delay LTC planning because they feel overwhelmed. Hosting a seminar positions you as a trusted guide. With the right direct mail strategy, one seminar can outperform a month of generic marketing.
Part 1: The Direct Mail Invitation
In seminar marketing, the invitation is the campaign. It’s what drives RSVPs, attendance, and the overall quality of your leads.
Headlines Ideas for Your Mailer
- “Planning for Long-Term Care Starts with a Conversation.”
- “An Educational Seminar to Protect Your Future, and Your Family’s.”
- “Are You Prepared for the Hidden Costs of Long-Term Care?”
Body Copy Example
Header:
You Plan for Retirement. But Have You Planned for Long-Term Care?
Body:
November is Long-Term Care Awareness Month, an important reminder that health events can affect any family. That’s why we’re hosting a free educational seminar to help you understand real costs, options, and strategies for protecting your family legacy.
Join us for an easy-to-follow, 45-minute session where you’ll learn:
- The most expensive myths about long-term care
- Affordable planning options beyond traditional insurance
- How to protect your savings from unexpected care needs
Event Details:
📍 Location: [Venue Name]
📅 Date: [Insert Date]
🕒 Time: [Insert Time]
RSVP:
Scan the QR, visit [YourLandingPage.com], or call [Your RSVP Phone Number].
Closing:
This is an educational event. Seats fill quickly. Reserve yours today.
Part 2: The Seminar
Your seminar should build trust, not pressure. Every slide and talking point should make the attendee think:
“I need to talk to this advisor 1:1.”
Seminar Title Idea
Protecting Your Family Legacy: How to Prepare for Long-Term Care Without Breaking the Bank
Event Flow Example
Welcome (5 min):
A relatable story or data point about why families delay care planning.
Myth-Busting Section (25 min):
- Myth 1: “Medicare covers long-term care.”
- Myth 2: “Long-term care insurance is too expensive.”
- Myth 3: “My family will take care of me.”
Your Framework (15 min):
Present your 3-step LTC roadmap:
Evaluate → Explore Options → Implement
Explain how your process simplifies decisions and protects finances.
Call to Action (5 min):
Offer a Free 30-Minute Planning Session.
Provide:
- QR code leading to your booking link
- Printed appointment cards at the exit
- Sign-up sheet for on-site scheduling
Part 3: The Follow-Up Sequence
Most appointments are booked after the seminar. Consistent follow-up is critical.
24 Hours After the Event
Send a thank-you email:
- Key takeaways
- PDF summary or handout
- Booking link for their planning session
- Reminder of your phone number
2–3 Days After
Send a personalized message:
“Thank you for joining us. I’d love to help you build a personalized plan whenever you’re ready.”
For No-Shows
“We missed you. Here’s the information you would have received at the seminar.”
Include:
- Summary
- Booking link
- Next event date
Why This Campaign Works
Because it’s human, and because direct mail drives action.
You’re not selling a policy. You’re helping people protect their families.
Direct mail + clear educational content + simple RSVP creates a funnel that feels personal and builds trust quickly.
With Plum Direct Marketing, advisors get:
- Professionally designed seminar invitations
- Multi-listing campaigns to boost attendance
- QR + landing page + form integration
- Automated reminders
- Clear reporting and follow-up support
It’s a system built for results.
FAQs
1. Should the RSVP form be short?
Yes. Keep it simple:
Name, email, phone, guests, and preferred session.
2. Is a landing page necessary if I include a phone number?
Yes. Many attendees prefer QR or web-based RSVP. Offering both increases conversions.
4. What’s the best time to host a seminar?
Early evenings work best:
5:30–7:00 p.m. for retirees and working adults.
Lunch-and-learn formats also perform well.
5. How many reminders should I send?
One immediate confirmation + one reminder the day before is ideal.
Final Takeaway
November is the perfect time to educate about LTC.
A single, well-executed seminar powered by strategic direct mail can open real conversations and build long-term relationships.
Plum helps you run the entire campaign, from mailer to landing page to RSVP tracking, so you focus on what matters: helping families plan with confidence.
👉 Plan your Long-Term Care Awareness Month seminar with Plum.
Contact us to get started.
