TL;DR
Microsites are focused, single-purpose web pages that help highlight specific campaigns or offers without overcomplicating your main website. They’re quick to launch, cost-effective, and designed to engage. Think of them as a digital postcard—clear, simple, and effective.
If you’re expanding your online presence, microsites can be one of the smartest tools in your marketing mix.
So, what exactly is a microsite, and how is it different from a regular website?
A microsite is a single web page (or small group of pages) that works as a self-contained space within or alongside your main site. It’s designed to highlight a specific campaign, product, or service, something worth giving its own spotlight.
Think of it as a “website within your website”. Clean, simple, and focused. Brands use them for one-time campaigns or limited-edition promotions like T-Mobile Tuesdays, Macy’s Thanksgiving Day Parade, or even interactive experiences like Elf Yourself by Office Depot.
Why Microsites Work
Microsites are consumer-friendly because they keep things simple.
They usually feature:
- A single scrolling layout
- Minimal navigation
One clear call-to-action
They’re quick to set up, budget-friendly, and don’t require managing multiple databases, logins, or complex features. In short, they’re the digital equivalent of a postcard—short, memorable, and to the point.
The best microsites open in a new tab or window, so the user stays focused on the campaign without losing sight of your main site. This structure naturally drives more traffic between the two—boosting engagement, visibility, and even conversions.
Examples That Nailed It
The Plum Take
A microsite is one of the most effective ways to test a message, spotlight an offer, or drive attention to a specific audience—without overhauling your main website.
Keep it simple, clean, and intentional.
Focus on one clear idea, make it fun, and make it matter.
And if you’d rather skip the technical setup?
Plum can design and launch your microsite—so you can focus on what you do best. Let’s talk.
