What We’ll Cover in This Article:
Google Ads audit season is here—and not a moment too soon. If your Q1 campaigns are still limping along, draining budget and gathering digital dust, it’s time to hit reset.
Whether you’re a financial advisor, real estate agent, healthcare provider, or small business owner who relies on paid ads, this article is for you. We’ll walk you through how to clean up your Google Ads and social media campaigns, sharpen your visuals, and use data to scale what actually works.
Stick around for proven tactics to revive underperforming ads, optimize your spring campaign strategy, and get real ROI—without waiting for summer to catch up.
Let’s be honest: your Google Ads strategy is starting to smell like leftover New Year’s resolutions. If your creative still screams “January gym promo” in the middle of April, it’s time for a serious reset.
Spring is not just a season—it’s a signal. Consumers are opening their windows and their mailboxes. They’re ready for change, and your ads need to reflect that. A well-timed Google Ads audit and paid social media campaign tune-up can mean the difference between top-of-mind and totally ignored. Your spring campaign has to be sharp, aligned with current behavior, and optimized from headline to extension.
Before you go further, make sure to check out the first few posts in this seasonal strategy series:
Run a Google Ads Audit That Actually Does Something
Stop throwing money into the digital void. Start with a Google Ads audit that gives you real insights:
- Pause the laggards. Look at CTR, conversion rate, and CPA. If an ad hasn’t performed in the last 30 days, pause it.
- Review your keyword strategy. Are you bidding on terms that aren’t driving conversions? Are you wasting budget on irrelevant clicks?
- Device targeting check. Are mobile ads eating your budget but bringing zero leads?
Spring is when activity picks up, meaning your ads need to be actively converting, not sleeping on the job.
Pro tip: 41% of marketers say paid search delivers the highest ROI among digital channels (Search Engine Land). Translation: Take this seriously.
Refresh Your Advertising Creative With Seasonal Strategy and Spring Marketing Ideas
Your audience has changed clothes, routines, and priorities. So why is your advertising creative still stuck in winter mode?
Time for complement of the season messages like:
- “Spring into savings”
- “Fresh solutions for a fresh season”
- “Bloom where your finances grow” (We see you, financial advisors.)
This is about creating effective paid social media campaigns that land. Speak to spring goals: tax prep, home buying, health resets, and vacation planning. Use a voice that feels fresh and current.
Spring isn’t just visual; it’s emotional. If your messaging doesn’t speak to the seasonal mindset, your audience will scroll right past.
Align Your Spring Ad Campaign With Visuals and Extensions That Convert
If your visuals say “holiday blues” in April, you’re doing it wrong. Make your spring ad campaign work harder with:
- Bright seasonal imagery (think green, sunlight, and movement)
- Promotions and advertised products relevant to spring needs
- Refreshed ad extensions like sitelinks, callouts, countdowns, and location highlights
And don’t forget your brand ads across platforms. Social and Google Ads should be playing from the same seasonal script.
Tighten Up Your Reporting on Ad Campaign Results
Spring moves fast. Your reporting on ad campaign results should, too.
- Review conversion paths, not just clicks
- Use call tracking, analytics tagging, and post-click behavior to measure impact
- Shift budget weekly based on what’s driving actual revenue, not just impressions
Still asking, “Why don’t I see my Google Ads when I search?” Check your targeting, budget, ad schedule, and geographic parameters. Panic is not a strategy.
Scale the Greatest Social Media Campaigns and Google Ads Winners
Don’t just admire your successful ads. Clone them, stretch them, and scale them. Spring is when momentum matters.
- Build out variations with new Google Ads headlines ideas
- Re-test visuals and messaging for different demo segments
- Double down on what works for your vertical, whether it’s Google Ads for real estate agents, financial advisors, or Google Ads for dentists
If you need expert help, don’t wing it. Call in a financial services Google Ads consultant (hi, that’s us).
FAQs
How often should I do a Google Ads audit?
Every quarter, minimum. Spring is an ideal time for a strategic refresh.
Do I need to update my ads just because it’s spring?
Yes. If your ad doesn’t reflect the season, it doesn’t reflect the mindset of your buyers.
Should social media campaigns get the same treatment?
Absolutely. Your paid social should mirror the same seasonal energy, visuals, and CTAs.
What if I have no time to deal with all this?
You’re in luck. That’s literally what Plum is here for.
Ready to Let Plum Handle It?
While you’re out prepping for Q2 or chasing down leads, we can take your Google Ads audit, spring campaign, and paid social media from “meh” to “money-maker.”
Not sure where to start? Try testing a few of the spring marketing ideas from earlier in this series to guide your creative reset.
Reach out to Plum today and let us give your ad strategy a fresh start.
Now go declutter those ads. Or call us—we’ll bring the vacuum!
