The Case Against Digital Integration: Why Direct Mail Alone Might Make a Bigger Impact
Direct mail vs digital marketing is a debate more relevant than ever in 2025. While many brands push for QR codes and digital overlays, the
Category: Customer Retention
Focus on customer retention to build a loyal customer base. Discover strategies to enhance customer loyalty and engagement for long-term success
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Why Over-Personalization Might Be Hurting Your Marketing Campaigns
Personalization is everywhere—especially in marketing campaigns. Today, it’s the rule, not the exception in direct mail efforts. Marketers are all about using data to add
Unconventional Truths in Direct Mail Marketing: Questioning What We Think We Know
We all know the direct mail marketing strategy playbook by now. Personalize everything, integrate with digital, measure ROI down to the last decimal—it’s marketing 101,
Direct Mail Across Generations: Bridging Traditional and Digital for a Multi-Generational Strategy
We’ve covered how direct mail can feel personal and engaging for Boomers, practical and straightforward for Gen X, meaningful for Millennials, and fun and interactive
Connecting with Millennials Through Direct Mail: Make It Meaningful
For Millennials, the days of advertising that screams “BUY NOW” are long gone. This generation isn’t looking for empty promises or sales gimmicks—they’re looking for