How Real Trust Actually Works – Five Behaviors That Still Matter
New here? This is Post #3 in our series The Great Reversal — How the Digital Age Lost Trust (and What Comes Next).Start with Post #1 — The
Category: Customer Retention
Focus on customer retention to build a loyal customer base. Discover strategies to enhance customer loyalty and engagement for long-term success
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Legacy Marketing: Building Something That Lasts Beyond the Campaign
TL;DR October 12 reminds us that legacy isn’t just about what’s remembered. It’s about what endures. The same applies to marketing. Great campaigns don’t just
Rethinking Customer Data: Why You Don’t Need to Track Every Move
Customer data is everywhere. From click-through rates to time spent on page, we’ve been told that every data point matters, but here’s the question: Do
The Dark Side of Direct Mail Metrics: Why High Open Rates Aren’t Everything
Direct mail metrics like high open rates are like a marketer’s trophy: they’re easy to measure, look impressive in reports, and give that quick hit
Why Relationship Marketing (ROR) Matters More Than ROI
Introduction: Why the Obsession with ROI Might Be Short-Sighted Let’s face it—most marketers are obsessed with ROI. But in the age of loyalty-driven decisions, relationship