The Discount Reflex: How Black Friday Undermines Trust in High-Stakes Services
TL;DR Black Friday didn’t just reshape shopping; it reshaped expectations. It taught people that every price has a “real” version and a “promo” version… and
Category: Financial Services Marketing
Discover tailored marketing strategies for financial services, from branding and lead generation to customer retention. Learn how to engage clients and optimize campaigns in the financial sector.
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Long-Term Care Awareness Month: How to Turn an Educational Seminar Into a Lead-Generating Campaign
TL;DR This November, during Long-Term Care Awareness Month, skip the hard sell and lead with education. A single, well-executed in-person educational seminar, promoted through direct
Veterans as Valued Clients: How to Market to the Military Community
TL;DR Most brands talk to veterans as a cause. Professionals who want results talk to them as clients; using structure, segmentation, and clarity. This post
Legacy Isn’t a Buzzword: How to Market to Veterans with Respect and Relevance
TL;DR Every November, inboxes flood with patriotic graphics and hollow “thank you” posts. But veterans don’t need praise; they value purpose. If your marketing to
Long-Term Care Awareness Month: How to Turn a Difficult Topic Into Meaningful Client Action
TL;DR Long-Term Care Awareness Month isn’t just about selling (even though that’s your goal); it’s about leading the conversation your clients are already having in private, to offer your services the correct