You’re Using AI to Be More Efficient, But It’s Actually Slowing You Down
Let’s get one thing straight: AI isn’t the problem. How we use it is.
When you treat AI like your boss, you lose your voice. When you treat it like your sidekick, you speed up your process without selling your soul.
Here’s how to do it right.
1. Use AI to Get Unstuck (Not to Start From Nothing)
Start with what you know. Then let AI build around it.
The mistake most marketers make is asking AI to generate original ideas from scratch. That’s not what it’s for. It’s a pattern machine, not a perspective engine.
What to do instead: Bring your insight. Your story. Your pain point. Ask AI to help you structure it—not invent it.
“I just got off a call with a client who was panicking about long-term care. Help me turn this into a 3-part email series.”
2. Use It for Structure (Not Strategy)
Outlines, rough drafts, content calendars? Great. Brand positioning, tone of voice, campaign messaging? That’s still on you.
Let AI help you organize what matters, not decide what matters.
3. Turn One Good Piece Into Five
One of AI’s best strengths is content repurposing, if you give it direction.
Start with a blog post. Ask it to turn that into:
- 3 social captions
- A short video script
- A checklist version
- An email announcement
Don’t just skim it, edit it like you care. Your brand still needs to come through.
For example: A financial advisor can turn one client webinar into three emails, a LinkedIn post, and a short checklist for new prospects. Let AI help with the format, your message stays yours.
4. Use It to Refine (Not Rewrite Who You Are)
AI can help with clarity. It can help with flow. It can catch things you missed.
But if you’re letting it rewrite your voice or strip away what makes your message personal, you’ve gone too far.
Use it to make your point clearer. Not safer.
AI should help you make your point—not scrub out the parts that sound like you.
5. Use It to Pressure-Test Your Message
You don’t have to take its answers as gospel. But AI can help you spot what’s missing or unclear.
Ask it to poke holes in your pitch. Ask it to come up with objections your clients might have. Use it to pressure-test what you already believe.
That’s a way better use of the tool than “Write me a newsletter about annuities.”
Final Thought
AI can help you write faster. But it’s your voice, your values, and your lived experience that make it worth reading.
The tool is fast. But the voice is yours. Don’t give up your voice for speed.
Use the tool. Keep the voice human. That’s how you stand out.
Want help turning smarter strategy into better marketing? Let’s talk. We’ll help you use the tools without losing your voice.
