TL;DR
For construction and contracting companies, digital marketing isn’t about trying every channel—it’s about focusing on the ones that actually drive business. The five essentials are: a professional website that builds trust, campaign-specific landing pages that convert, Google Ads to capture high-intent buyers, Facebook Ads to promote entry-level services, and Instagram to showcase your work and culture. When used together, these tools form a strong digital marketing strategy for construction companies that generates qualified projects and keeps you ahead of local competitors.
Why Digital Marketing Matters in Contracting
Keeping projects on the books isn’t just about referrals anymore. When prospects search for a contractor, they’re not flipping through a phonebook—they’re Googling, scrolling, and comparing. If your company doesn’t show up in the right places, you lose the job before you even know it existed.
That’s why marketing for construction companies has shifted heavily online. The problem? Many contractors either spread themselves too thin or don’t have a marketing plan for their construction company at all. The smarter approach is to focus on the best marketing strategies for construction companies—the ones that consistently build visibility, credibility, and leads.
1. Website: Your Digital Foundation
Your website is the anchor of every marketing strategy for a construction company. If it’s outdated, slow, or confusing, prospects will move on.
What works:
- Professional project photography (no stock).
- Clear calls-to-action (“Request a Quote”) in multiple spots.
- Client testimonials and reviews front and center.
Mobile-first design, since most traffic comes from phones.
A well-designed site is not just online real estate, it’s part of a 24/7 digital marketing plan for construction companies that can capture leads while you’re on the jobsite.
2. Landing Pages: One Offer, One Goal
Ads that send people to your homepage rarely convert. Instead, create landing pages built for one specific service or offer.
Examples:
- A kitchen remodel discount campaign.
- Seasonal painting promotions.
Limited-time home repair specials.
Landing pages are one of the best marketing strategies for construction companies because they remove distractions and guide the prospect to one action: filling out your form.
3. Google Ads: Meet Buyers in the Moment
Google Ads remain one of the most effective forms of online marketing for construction companies. They put you at the top of search results when buyers are actively looking.
Keys to success:
- Bid on high-intent keywords (“roof repair near me,” not “DIY remodel tips”).
- Track and refine campaigns weekly.
Use geo-targeting so you only pay for qualified local clicks.
A well-managed AdWords campaign is the backbone of any digital marketing strategy for construction companies.
4. Facebook Ads: Spark Entry-Level Jobs
When building a marketing plan for a construction company, don’t overlook smaller, high-demand jobs.
Facebook Ads allow you to:
- Geo-target by zip code or radius.
- Target homeowners, not renters or teens.
Promote entry-level services like painting, mold removal, or gutter repair.
This kind of social media marketing for construction companies is ideal for generating quick wins and turning first-time customers into long-term clients.
5. Instagram: Build Brand Personality
Instagram isn’t just a photo app, it’s where prospects get to know your business on a human level. And in a competitive market, personality builds trust.
Post:
- Before-and-after project shots.
- Behind-the-scenes crew moments.
Stories highlighting client satisfaction.
Done consistently, Instagram becomes a cost-effective form of content marketing for construction companies, showing off both craftsmanship and culture.
Where to Start
If you’re wondering how to do marketing for a construction company, start with the basics:
- Build a professional website.
- Add landing pages for campaigns.
- Layer in Google Ads for lead flow.
Use Facebook and Instagram to grow awareness.
At Plum Direct Marketing, we’re a digital marketing agency for construction companies that helps contractors cut through the noise. From web design to PPC to social media marketing for construction companies, we know what works—and what doesn’t. Ready to grow? Let’s talk or call 1-800-992-9663.
FAQs
1. Why does a contractor need a professional website?
Because it’s the foundation of any marketing strategy for construction company growth. A modern, optimized site builds credibility and generates leads 24/7.
2. What’s the purpose of a landing page versus my main site?
Landing pages are campaign-specific. They’re one of the best marketing strategies for construction companies, guiding prospects straight to action.
3. How do Google Ads help contractors get more clients?
They’re a core part of internet marketing for construction companies, putting you in front of buyers who are ready to hire.
4. Are Facebook Ads worth it for contractors?
Yes, especially for promoting smaller jobs. This type of social media marketing for construction companies creates easy entry points for new client relationships.
5. Why should contractors invest time in Instagram?
Because content marketing for construction companies isn’t just about words, it’s about visuals. Instagram lets you prove your quality and personality before clients even call.
6. Where should I start if I want to grow online?
Start with your website, then build out a digital marketing strategy for your construction company that layers in ads, landing pages, and social media.
