Visual concept for a 529 College Savings Plan showing a handwritten thank you note on a sticky note, with the message 'It’s 2035. Your client just said thank you. What you do today makes that future happen.' Created by Plum Direct Marketing.

What Your Clients Will Say in 10 Years About Their 529 College Savings Plan

Visual concept for a 529 College Savings Plan showing a handwritten thank you note on a sticky note, with the message 'It’s 2035. Your client just said thank you. What you do today makes that future happen.' Created by Plum Direct Marketing.

Part 4 of 4 – College Savings Series

Let’s do something different. No charts. No definitions. Just real talk about the 529 college savings plan—and why it could change your clients’ future.

Today, we’re going to the future.
Yes, that thing your clients haven’t planned for—but that’s going to happen anyway.

Imagine This:

“Our daughter just graduated debt-free, thanks to the 529 college savings plan we opened back in 2025. And we were still able to invest in our bakery without taking on more debt.”
— Client of Mitchell Wealth Strategies

“Our grandson started trade school last fall. We didn’t touch the mortgage. That 529 plan Steven set up? Total game-changer.”
— Client couple, referred by their golf buddy

“I offered 529 education planning as part of our employee wellness program. It’s the number-one reason we’ve kept our best people.”
— Client of Reyes Financial Collective

Inspirational quote from a client about starting a 529 College Savings Plan early, featured on a branded graphic by Plum Direct Marketing. Text reads: 'We thought college savings was something for later. But starting that 529 plan early gave our daughter choices we never had.'

These stories aren’t fictional.
They’re delayed.
They started with a conversation. A suggestion. An advisor who decided to bring it up.

So here’s the real question:

In 2035, will your clients be thanking you for helping them plan…
or wondering why no one ever mentioned it?

 

What Future You Will Wish You Had Said About the 529 College Savings Plan

We get it. You’re smart, intuitive, a master of client relationships… until you’re on a Zoom call and your brain decides to power down mid-conversation.

Let’s save you from that future “Ugh, I should’ve brought it up” moment.

Here are some dead-simple scripts to bring up 529s without sounding like a life insurance ad from 1994:

  • Talking to Young Parents? “A lot of families are starting to plan for college early—even with small amounts. Have you two ever looked into 529 plans?”
  • Talking to Legacy-Minded Grandparents? “You know, 529s are a really smart way to contribute to your grandkids’ future—even if it’s just a little at a time. Super flexible. Low drama.”
  • Talking to Small Business Owners (or You Are One)? “Companies are using 529s as informal benefits—it’s low-cost but high-impact, especially with younger teams. Want to see how it could work for you?”
  • Talking to Someone Who Already Has a Financial Plan (But No College Piece)? “You’ve already got retirement and insurance in motion—adding college planning to the mix could round it out. 529s are easy to set up and they grow tax-free.”

These aren’t pitches—they’re just the start of better conversations.
And if you don’t open the door, your competition might—right before they walk away with the long-term client you forgot to help plan for tuition.

Mini Toolkit: 3 Things You Can Do Today (Before You Get Distracted Again)

1. Copy + paste this into your next client follow-up:

“Hey [Name], have you looked into a 529 college savings plan for [child’s name]? A lot of people still haven’t considered it, but it can make a huge difference. Want to chat about it in our next call?”

2. Use this on LinkedIn (without sounding like a finance robot):

“The best time to start a college savings plan was 10 years ago. The second-best time is today. If that sounds familiar, let’s talk.”

3. Try this mental checklist at your next client meeting:

  • Do they have kids or grandkids?
  • Have they mentioned concerns about the future?
  • Could they use advice that doesn’t feel like a pitch?
  • If you checked even one… yeah, it’s 529 time.
  • So, what are you waiting for—2035?

The part where Future You high-fives Present You:

Start helping your clients build the future they’ll thank you for—with a 529 college savings plan that’s easy to explain and powerful to use.

No need for an epic campaign. Just a real conversation.
A quick mention in your next meeting.
An email.
A postcard, if you’re feeling analog.

And if you don’t know where to start—we absolutely do.

DM us for ideas, scripts, or just a reason to get moving before it’s suddenly 2036.

The series ends here—but your conversations shouldn’t.

Between what a 529 plan is and why it matters, how to turn 529 Day into actual conversations, and even printed postcards that work, you’ve got everything you need.

So use it. Bring up the 529. Send that follow-up. Open the door to a future your clients will thank you for—long after the charts are forgotten.

And if you need help with the words? You know where to find us. (Hint: you’re already here.)

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